![]() ![]() This feature makes Clubhouse great for career networking within a niche topic, similar to LinkedIn. Maybe recorded conversations will be available in the future, who knows?Īnother benefit with Clubhouse is that you can get in touch and talk to people you otherwise would not have access to. This actually happened when a Clubhouse conversation with Elon Musk reached its maximum limit of participants and one user live-streamed the conversation on YouTube. That is, if no user has recorded it themselves. This means that it’s not possible to listen to what’s been said after the conversation has taken place. Worth mentioning that no conversations are recorded within the app. With this, each conversation gains a feeling of exclusivity for participants and a FOMO-feeling (Fear Of Missing Out) which might have an appeal to users also in the future. Its content is happening live and as a user you need to tap in and listen directly when you get notified of a conversation or speaker that seems interesting. It’s a great way to involve customers and make them a part of this valuable conversation that most often only happens internally with hard-to-get customer feedback.Ĭlubhouse is centred around its user-generated content and this is also where the future of the app relies on – users creating interesting conversations and topics. your products, deliveries, or CSR-questions. With Clubhouse, marketers can find a great opportunity to ask what their customers think of e.g. According to Cure Media’s annual survey, 44% of marketers struggle with improving customer experience. We spot that the key for brands on Clubhouse is to build a community, share knowledge and discuss current topics within their industry.Ī great way is also to gain feedback from existing customers. ![]() #Clubhouse active users how to#As a beauty brand, you could host a conversation around how to take care of your winter skin and let people ask live questions to a skin therapist. For example, as a fashion brand, you could host a conversation around the biggest summer fashion trends with an expert or an influencer within this niche. How Can Brands Use Clubhouse?Īs the heart of Clubhouse is people talking to each other, it is a great social platform for brands to build relationships with their target audience. What speaks in favour of this high time-spend is the availability of the audio-format – it’s easy to tap in and listen to a conversation without having to be presentable (as with video) or the need to contribute with anything to say yourself.įun fact! According to Influencer Marketing Hub, one of the founders of Clubhouse has been known to head into rooms to ask for feedback on the app and its features. But according to users talking about their own time-spend on the app, active users tend to spend several hours. Yet, there isn’t much detailed data on Clubhouse users who they are and how much time they spend on the social network. In January 2021, only nine months after the launch of the app, Statista reported that the audio-based social network has over two million weekly active users. In other words, Clubhouse is taking virtual events to the next level and we’re excited to see what’s more to come! Who uses Clubhouse today? Moderators control who gets to speak, and listeners can “raise their hand” to request to speak. Each room has moderators, speakers and listeners. So how does it work? Any member can start a virtual “room” that other users can join. Instead of instant messaging though, it’s real-time audio – like a live podcast where everyone can listen in and join the conversation. How does Clubhouse work?Ĭlubhouse labels itself as “drop-in audio chat” and the idea is not completely new, but reminds us of the chat rooms of the early internet. As of February 2021, the app is valued at 100 million USD. It’s still in beta mode, but it’s growing at a rapid pace as more and more users are being invited to the app. It was initially launched in April 2020 as a space for people to network all over the world, and gained popularity in the early months of the Covid-19 pandemic. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse who the users are, how brands can use it today, and of course, where we think its future lies.Ĭlubhouse is the newest platform to join the social media scene and can be described as an exclusive, invite-only audio app where participants can move around virtual rooms to discuss from culture and art, to TikTok marketing and space travels with Elon Musk. Everyone is talking about Clubhouse, the new social network centred around user-generated audio conversations. ![]()
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